Social Media Agency Suffolk

So, you have your social media pages set up for your business. You've drafted content. You're planning content and created a bank of images to share. You feel like you've ticked all the boxes but for some reasons your social media platforms just aren't preforming the way you thought they would.
Most of us are have social media accounts in both our private and our professional lives. There are lots of social media platforms we can engage with, from LinkedIn through to TikTok, however utilising social media platforms for a brand and business purpose can be more challenging that it first appears.
Having a robust and effective social media strategy takes time to develop and build. There are a range of tactics you should implement in order to build your audience, increase engagement and create a social media presence. Yet, taking the time to actually implement these and maintain them can be difficult, especially if you're busy running your own business.
As a result, many companies and organisations turn to social media marketing experts, such as Square Star Digital, to drive social media management, deliver content creation, create social media marketing strategies, manage social media advertising campaigns and generally help drive the success of their social media.

What is social media marketing?

Over the last decade, social media use has exploded. With multiple channels allowing businesses to engage with different target audiences, social media has become a cornerstone of any digital marketing strategy.

From attracting new customers and new business to raising brand awareness, driving traffic to a website and increasing sales, social media is an increasingly powerful online marketing and engagement tool for any company looking to take advantage of the digital world.

Why is social media important to a marketing strategy?

In this day and age, most people have some form of social media account. These platforms have evolved from their original purpose as a way to keep in touch with each other online, into a digital information service.

For the consumer, social media (such as Twitter or Facebook) is their first port of call for news, company or business information, and even shopping.

For example, take a couple planning their wedding – many will visit Instagram or Pinterest to start building inspiration for their big day straight after the proposal, and many will go on to book suppliers as a result of what they find on social media.

On the flip side, for businesses, effective social media management can be an effective way of marketing your services and getting in front of your ideal target audience. Take a wedding cake maker for instance. She may share beautiful images, content and other information about her services via their social media channels which results in a number of bookings with customers simply because they like the style of content she is sharing on her social media pages.

Many brands use social media to successfully communicate with potential customers and current clients, developing their very own unique persona via their social media channels, including Facebook, Twitter, Instagram and LinkedIn. Great content can be a fantastic way of advertising your brand.

Plus social media also offers businesses the opportunity to run paid for advertising campaigns which provide highly targeted, relevant ads to their customer base via social channels.

What platforms should I be using?

This is one of the most important questions that businesses should be asking themselves. In order to achieve great results via a social media campaign, the first step is to identify the relevant platforms you should be using.
After all, there is no point sharing engaging creative content you have spent time developing if your target audience or potential customers aren't going to see it, or your ideal customer base doesn't use this particular online platform.
Before you begin, you need to establish who your core audience is, and what social media channels they are actively using. This can be tricky if you don't have expertise or experience in this area, which is why many businesses turn to social media agencies at this first stage to start developing strategies which utilise the right channels.

Why should I work with a social media agency?

The management of your social media platforms can be extremely time consuming – as a result it is often an aspect of a business’ marketing which falls to the bottom of the pile.

One of the biggest elements of a successful social media presence is maintaining a constant flow of content which helps drive engagement. If this doesn’t happen, you could find that people start to become less interested in what you share and you end up with less ‘likes’, ‘followers’ and ‘comments’.

By choosing to work with a digital marketing agency or social media experts, you are tapping into an array of skills which could help the development of your brands social media strategies and support your wider marketing objectives and marketing services.

Experts in digital marketing will be able to help you create a social media strategy which maximises engagement with your customers and takes advantage of advertising campaigns and specialist data.

Plus, social media specialists often have a true passion for their clients business and understand the important role social media plays in wider marketing strategies and driving customers to a website.

Square Star Digital's social media services

As one of the leading digital marketing businesses in Essex and the South East, the team at Square Star Digital has the expertise to turbo charge your social media marketing and strategy.

We work with brands and clients across multiple different sectors and industries and use our specialist marketing services to support our customers reach their business’ goals and objectives. We don’t just talk the talk – we walk the walk.

As well as social media marketing and management, our other services include website design and build, SEO, PPC, content creation amongst other marketing services to help bring your overall marketing strategy to life.

We work closely with all of our customers to ensure that we create campaigns and strategies which make a difference to the bottom line.

And we’re not the kind of agency which will just talk jargon at you. We’ll ensure that we understand every aspect of your business and analyse digital data to ensure that we develop ideas which will help drive sales, engage with your followers and create opportunities with new customers.

Our reporting means that you’ll always understand how your campaigns are performing, whilst we’ll keep you posted on how we manage each aspect of the strategy so you have full visibility.

Get in touch

If you're interested in speaking to us about social media marketing or developing a social media strategy for your business, please get in touch today. Our agency team will be happy to speak through our business marketing services and develop a retainer or project to suit your unique business marketing needs and requirements.

Our agency team will get to work creating your ideal social media marketing plan straight away.