In this day and age, most people have some form of social media account. These platforms have evolved from their original purpose as a way to keep in touch with each other online, into a digital information service.
For the consumer, social media (such as Twitter or Facebook) is their first port of call for news, company or business information, and even shopping.
For example, take a couple planning their wedding – many will visit Instagram or Pinterest to start building inspiration for their big day straight after the proposal, and many will go on to book suppliers as a result of what they find on social media.
On the flip side, for businesses, effective social media management can be an effective way of marketing your services and getting in front of your ideal target audience. Take a wedding cake maker for instance. She may share beautiful images, content and other information about her services via their social media channels which results in a number of bookings with customers simply because they like the style of content she is sharing on her social media pages.
Many brands use social media to successfully communicate with potential customers and current clients, developing their very own unique persona via their social media channels, including Facebook, Twitter, Instagram and LinkedIn. Great content can be a fantastic way of advertising your brand.
Plus social media also offers businesses the opportunity to run paid for advertising campaigns which provide highly targeted, relevant ads to their customer base via social channels.