Search Engine Optimising, or SEO for short, is a method of digital marketing which supports and enables relevant and valuable traffic to find your website.
You could have a beautifully crafted website, stunning images and engaging content, however if that content is not appropriately optimised for SEO purposes, people may struggle to find you.
By using key words which are relevant to your business or organisation, SEO supports search engines to determine what web pages to display when a visitor uses its search functionality. Search engines will pick up particular key words, and then display pages which correlate to the chosen search terms.
Search engines dominate the way that people search for information and find websites – SEO plays a powerful role in the way that these searches are organically displayed, meaning that websites which use SEO successfully, can be found at the top of the search results. Ultimately, the higher your website ranks, the more traffic your website will receive.
At Squarestar Digital, we help make this happen through our services for SEO in Essex.