Before setting any Google Ads campaign up, we research.
Our advertising campaign strategy is (happily) based on evidence:
- what are people searching for?
- Which keywords do they type in?
- Does it change throughout the year?
- Are there alternatives?
The research stage is hugely important and may take some time to complete.
The better the research, the higher the chances of a successful Google Ads campaign.
If you ask us to set up a new campaign, we need this research time, so please allow at least 5 working days if you’ve asked us to research a sector.
Google Ads results:
A Google Ads campaign will take some time to get going.
Don’t expect fabulous results within the first two weeks or first month as the effectiveness of our Google Ads management services will depend on your budget, and what people are looking for.
If you’ve only given it two weeks, you’re not likely to be jumping up and down with excitement.
We learn as the Google Ads bed in. We tweak and check and decipher the data to see what is working and what isn’t.
We would expect to be getting better results after 3 months but it does depend on budget: we can’t get miracles to happen if your budget isn’t high enough to appear.
The unexpected long tail keyword is the cheap myth that everyone is chasing!
We would be advising you as we go as to whether we need to adjust budget expectations to achieve the results you’re looking for.
What we do:
We bid on your behalf.
So we’re competing with everyone else in your sector who has an ad spend and is running Google Ads.
If they are bidding high on certain keywords that you also want to bid for, they will show up ahead of you.
Part of our expertise is in knowing how to play the game to maximise your ad revenue and ensure you appear to people searching, at the right time, and in the right place, for the right price.
How we update you on your Google Ads progress:
We keep you updated throughout the time we work on your Google Ads campaign.
In the early days, your account manager will be in touch a lot about landing pages, ad copy, keywords and aims, budgets and approvals.
We then stay in touch every month with a written report.
The first report includes a call to explain the report. And at our basic service level, we then have a call every three months.
The way people search and what they search doesn’t tend to change hugely unless it’s seasonal, but what does change is what other advertisers are doing and so does the market.
What we’ve found with calls that take place too often is that there can be little to report other than a reassurance that all is in hand, things are going well, we’re monitoring it all.
There are of course a huge variety of requirements and campaigns and it very much depends on your account and budgets.
Booking in more advertising campaigns
If you have other services or developments with your business, then please keep us updated and if the campaign needs to alter then we can book in a call (please allow at least two working days)
If your accounts are very active and there is a high spend which involves a lot of monitoring and tweaking, then we hold calls every month.
What we do and don’t do
We work with you to find the best service to fit your needs and expectations and our fees reflect the expertise spent on your account.
We don’t teach you how to run Google Ads but we do report to you on what we’re doing and advise you on what may and may not work. We also look for opportunities.
We tend not to tweak based on whims or feelings: our actions are based on data and all adverts need time to bed in, in order to become effective.
We guide you as much as possible in the process and keep you informed while managing your expectations.
Your successful Google Ads campaign
We do everything we can to ensure your campaign is successful and we are only happy when things are going well.
A poorly performing campaign is NEVER OK!
And we do all we can, including suggesting web changes and updates and improved landing pages because it’s not just the Google Ads campaign and keywords that can impact the performance.
If people don’t search for what you offer, or don’t want it, we can’t make them.
But we can suggest ways of improving your social media presence, and your digital PR presence, your brand (with the help of our branding partners) your email marketing and of course your SEO.