Before setting any advertising up, we research.
Our advertising strategy is (happily) based on evidence: what are people searching for? Which keywords do they type in? Does it change throughout the year? Are there alternatives?
The research stage is hugely important and may take some time to complete. The better the research, the better your adverts are likely to perform.
If you ask us to set up a new campaign, we need this research time, so please allow at least 5 working days if you’ve asked us to research a sector.
Google Ads take some time to get going. Don’t expect fabulous results within the first two weeks or first month as, depending on your budget, and what people are looking for, you’re not likely to be jumping up and down with excitement.
We learn as the adverts bed in. We tweak and check and decipher the data to see what is working and what isn’t.
We would expect to be getting better results after 3 months but it does depend on budget: we can’t get miracles to happen if your budget isn’t high enough to appear. The unexpected long tail keyword is the cheap myth that everyone is chasing!
We would be advising you as we go as to whether we need to adjust budget expectations to achieve the results you’re looking for.
We bid on your behalf. So we’re competing with everyone else in your sector who is running Google Ads. If they are bidding high on certain keywords that you also want to bid for, they will show up ahead of you.
Part of our expertise is in knowing how to play the game to ensure you appear to people searching, at the right time, and in the right place, for the right price.
We keep you updated throughout the time we work on your account.
In the early days, we’ll be in touch a lot about keywords and aims, budgets and approvals.
We then stay in touch every month with a written report. The first report includes a call to explain the report. And at our basic service level, we then have a call every three months.
The way people search and what they search doesn’t tend to change hugely unless it’s seasonal, but what does change is what other advertisers are doing and so does the market.
What we’ve found with calls that take place too often is that there can be little to report other than a reassurance that all is in hand, things are going well, we’re monitoring it all. There are of course exceptions and it very much depends on your account and budgets.
If you have other services or developments with your business, then please keep us updated and if the campaign needs to alter then we can book in a call (please allow at least two working days)
If your accounts are very active and there is a high spend which involves a lot of monitoring and tweaking then we hold calls every month.
We work with you to find the best service to fit your needs and expectations and our fees reflect the expertise spent on your account.