Seymour House wanted to improve their online advertising through paid search and to be more specifically targeted to the needs of each individual centre.
Research
We conducted a thorough audit on the account to see what had been set up and delivered so far and what might be missing that would help achieve the goals of Seymour House. Keyword research found some keywords that were not being targeted and others that were, that had not been successful and been wasting their budget. There was no specific location targeting setup, meaning that their budget was also being wasted abroad!
