Extensive keyword research done in each new franchise area, to establish the search volume areas. Research into specific locations within each franchise for the most likely “intent to purchase” and target these areas. Reorganise Oltco’s MCC (Manage Account) for better reporting and effectiveness.
- Location targeting
- Specific keyword targeting based on analysis
- Targeting mobile traffic where the majority of search comes from
- Using display campaigns for brand awareness and specific audience targeting
- Pixel and code insertion to allow social media retargeting