Ginger & Tails

Website design and development for dog walking business

Successful new-business launch

Ginger and Tails is a newly established professional dog walking business based in Colchester, UK, that provides dog owners with reliable, high-quality dog walking and pet sitting services. The business owners wanted to create a website from scratch that reflects their passion for dogs and their commitment to providing exceptional pet care services to their clients. To achieve this, they reached out to a web design and development agency to create a website that met their needs and exceeded their expectations.

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Ginger & Tails


The primary goal of the Ginger and Tails website was to create a professional and engaging online presence that would showcase the business’s services and brand. The website needed to be easy to navigate and visually appealing while providing clear information about the services provided, pricing, and contact information. The website also needed to be optimized for search engines to increase visibility and attract new clients.

Design and Development:

We created a custom website design for Ginger and Tails that incorporated the brand's colours, fonts, and imagery. The website's layout was optimized for ease of use, with a clear navigation menu and easy-to-read text. The site was built using responsive design, ensuring that it looks great and functions well on any device, including desktops, tablets, and smartphones.The website features several sections, including the home page, services, pricing, about us, and contact us. The home page features a hero image of a happy dog on a walk, along with a call-to-action button that encourages visitors to contact the business to book a dog walking service. The services page provides detailed information about the various services offered, including dog walking and pet sitting services. The pricing page outlines the costs associated with each service, and the about us page provides a brief overview of the business owners and their passion for dogs.The contact us page features a contact form that visitors can use to send a message to the business owners directly. Additionally, the website includes the business's address and phone number.To optimize the website for search engines, the web design agency conducted keyword research and incorporated relevant keywords throughout the website's content, meta descriptions, and page titles. The website was also submitted to Google Search Console to monitor its performance and identify opportunities for improvement.


The Ginger and Tails website has been successful in achieving the business’s goals of creating a professional and engaging online presence that showcases their brand and services. The website has helped the business to attract new clients and increase its visibility in the local market.

Since the website’s launch, Ginger and Tails has seen an increase in website traffic and a higher conversion rate of website visitors to clients. The website has also helped the business to establish a strong online presence, with positive reviews on social media platforms.

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