Cornish Cream have 2 shop locations in Cornwall. They were doing no online advertising or specific targeted advertising. They had an online shop (Shopify) and they had a reasonable domain authority for their website cornishcream.com
Extensive keyword research done along with in-depth discussion with client about the ideal customer and target keywords.
Initial setup and link feed between Shopify, Google Merchant Centre, Google Ads and Google Analytics.
Numerous advisements on Shopify and website procedures and content in order to comply with Google Ads T&C’s.
Search, display and shopping campaigns created using different strategies based on budget spend and search volume based on the keyword research.
Continued support and insights delivered to client which provided information leading to increase in budgets and profits.
With a measured and careful start, we built up the Google ad spend gradually to the allocated amount over a period of 3-4 weeks. This gave plenty of opportunity to refine keywords, build the negative keyword lists and get the ad creative right.
1st Full Month 558% ROAS!
With further optimisations and strategy testing and refining, we are consistently achieving over 700% ROAS for our client per month.
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