- Extensive keyword research done along with in-depth discussion with client about the ideal customer and target keywords.
- Initial setup and link feed between Shopify, Google Merchant Centre, Google Ads and Google Analytics.
- Numerous advisements on Shopify and website procedures and content in order to comply with Google Ads T&C’s.
- Search, display and shopping campaigns created using different strategies based on budget spend and search volume based on the keyword research.
- Continued support and insights delivered to client which provided information leading to increase in budgets and profits.
With a measured and careful start, we built up the Google ad spend gradually to the allocated amount over a period of 3-4 weeks. This gave plenty of opportunity to refine keywords, build the negative keyword lists and get the ad creative right.
1st Full Month 558% ROAS!
With further optimisations and strategy testing and refining, we are consistently achieving over 700% ROAS for our client per month.